Brand Manager (Redbat)

The Brand Manager II is responsible for developing and executing brand strategies that position the brand as a market leader while driving both brand-building and commercial objectives. This includes managing partnerships, overseeing multi-channel campaigns, and leading a team to deliver innovative and impactful marketing initiatives. The role also involves monitoring market trends and ensuring brand alignment across all touchpoints.

• Drive brand growth and strengthen the market positioning of Redbat, Redbat Classics and Redbat Athletics within Sportscene

• Shape and communicate the long-term Redbat brand vision, strategy and positioning across all touchpoints

• Analyse brand performance, customer insights, market trends and competitor activity to identify opportunities for growth and innovation

• Translate brand strategy into seasonal marketing plans, campaigns and go-to-market plans for each range drop, working closely with Buying, Design and Planning

• Lead creative development end to end: concepts, briefs, campaign shoots and approval of all Redbat creative

• Own the Redbat content engine: weekly creative asset curation, omni and mailer assets, and social media planning

• Brief and approve store VM and point-of-sale collateral for Redbat across the Sportscene store network

• Brief and manage creative, production and design agencies, including project-based design work

• Plan, commit and track the Redbat marketing budget monthly, and secure collaboration or partner funding where applicable

• Manage Redbat collaborations and strategic brand partnerships

• Protect Redbat brand guidelines, brand IP and the campaign archive

• Monitor campaign performance and report on ROI, KPIs and brand health

• Align internal stakeholders around Redbat's brand direction, priorities and execution plans

• Stay ahead of youth culture, music, fashion and competitor movements to keep Redbat relevant

• Bachelor's degree in Marketing, Brand Management, Business or a related field

• 5+ years' brand management experience, ideally on an own or private-label brand in retail or fashion

• Proven experience building a brand from strategy through to campaign execution

• Experience leading campaign shoots, creative agencies and content production

• Experience managing marketing budgets and reporting on ROI

• Experience in youth fashion, streetwear or lifestyle brands will be advantageous

Skills

• Brand strategy, positioning and brand architecture across sub-brands

• Creative direction: the ability to write sharp briefs and critique creative work

• Consumer insight and data analysis

• Content, social media and omnichannel campaign planning

• Budget management and ROI reporting

• Project management across weekly content cycles and seasonal range drops

• Stakeholder management with Buying, Design, Planning and Digital

• Clear written and verbal communication and presentation skills

Behaviours

• Develops plans and prioritises initiatives that align to the organisational goals and objectives

• Thinks and plans strategically, focusing on the long-term goals and objectives of the organisation

• Applies market and business insights in order to drive organisational objectives

• Develops plans and prioritises initiatives that align to the organisational goals and objectives

• Relationship builder who earns the trust of partners and internal teams

• Commercially minded: links every marketing activity to sales and brand growth

• Resilient and adaptable under tight launch timelines and shifting priorities

• Effectively considers the diverse needs of various stakeholders

Preference will be given but not limited to candidates from designated groups in terms of the Employment Equity Act.