Brand Manager (Archive/Anatomy)

The Brand Manager II is responsible for developing and executing brand strategies that position the brand as a market leader while driving both brand-building and commercial objectives. This includes managing partnerships, overseeing multi-channel campaigns, and leading a team to deliver innovative and impactful marketing initiatives. The role also involves monitoring market trends and ensuring brand alignment across all touchpoints.

• Drive brand growth and strengthen the market positioning of Archive as a sneaker and streetwear destination, and of Anatomy as a Sportscene own brand

• Lead a back-to-basics review of the Archive proposition, using customer insights, brand health data and competitor activity to rebuild relevance and new-customer growth

• Shape and communicate the long-term brand vision, strategy and positioning for Archive and Anatomy across all touchpoints

• Own Archive's marketing relationships with brand partners for Archive-specific product, launches and activations, including weekly status meetings, sell-ins and planning

• Translate brand strategy into seasonal marketing plans, campaigns and launch plans for both brands

• Lead creative development and campaign shoots, and approve all Archive and Anatomy creative and partner-supplied assets

• Plan Archive's cultural and community presence: launches, events, collaborations and social content

• Brief and approve store VM and point-of-sale collateral for Archive stores and for Anatomy within Sportscene

• Plan, commit and track the Archive and Anatomy marketing budgets monthly, with tight control of gross spend

• Secure partner marketing investment and ensure every Archive brand recovery is claimed, invoiced and settled

• Monitor campaign performance and report on ROI, KPIs and brand health

• Direct shared support from the Sportscene Marketing Co-ordinator on Archive store collateral and admin

• Stay ahead of sneaker culture, release trends, youth culture and competitor movements

• Bachelor's degree in Marketing, Brand Management, Business or a related field

• 5+ years' brand management experience in retail, sneakers, streetwear or fashion

• Experience repositioning or relaunching a brand will be highly advantageous

• Proven experience managing brand partner relationships and co-op funding

• Track record of building own brands and delivering integrated campaigns

• Experience managing marketing budgets and supplier recoveries

Skills

• Brand strategy, repositioning and consumer insight

• Partner relationship management and negotiation

• Creative direction and the ability to brief and critique creative work

• Community, events and social content planning

• Budget management, cost control and recovery tracking

• Analytical ability: reading brand health, sales and campaign data

• Project management across two brands with different customers and calendars

• Clear written and verbal communication and presentation skills

Behaviours

• Develops plans and prioritises initiatives that align to the organisational goals and objectives

• Thinks and plans strategically, focusing on the long-term goals and objectives of the organisation

• Applies market and business insights in order to drive organisational objectives

• Develops plans and prioritises initiatives that align to the organisational goals and objectives

• Relationship builder who earns the trust of partners and internal teams

• Commercially minded: links every marketing activity to sales and brand growth

• Resilient and adaptable under tight launch timelines and shifting priorities

• Effectively considers the diverse needs of various stakeholders

Preference will be given but not limited to candidates from designated groups in terms of the Employment Equity Act.