Commercial Specialist

Job Summary

Job Reference Number: SI-994
Department: A&G - Ops : Operations
Business Unit:
Industry: Gaming
Job Type: Permanent
Positions Available: 1
Salary: Market Related

Sunbet as the online gaming and sports betting division of Sun International, supports the group’s digital gaming strategy by driving product performance, operational efficiency, and revenue growth.

Job Description

Job Purpose:
The Commercial Specialist will be responsible for delivering market intelligence, analytical insight, and feasibility support that enables the identification, evaluation, and execution of strategic growth opportunities across existing and new markets within the online gaming operation. The role integrates internal and external data analysis, scenario planning, and structured research to inform business cases, market entry assessments, and investment decisions.

Job Scope:

• Collect, consolidate and analyse external market data on competitors, pricing, customer behaviour, industry trends, and regulatory, economic and commercial developments impacting market opportunities
• Maintain structured market intelligence repositories, research libraries and competitor benchmarking frameworks
• Conduct competitor benchmarking, market analysis and research on market entry approaches, operating models and industry case studies to identify trends, risks and opportunities
• Analyse internal business intelligence and external datasets to identify customer, market and operational trends, risks and opportunities
• Develop data-driven insights, dashboards, visualisations, reports and analytical packs to support executive decision-making and governance forums
• Support the evaluation of new market, product and strategic opportunities through structured analysis, feasibility assessments and multi-dimensional (commercial, operational, financial and regulatory) evaluation
• Build, maintain and update financial and analytical models including assumptions, scenarios, sensitivity analysis, revenue projections, cost estimates and ROI calculations
• Compile feasibility assessment documentation and validate key assumptions supporting strategic recommendations, business cases and implementation planning
• Support preparation of business cases, investment committee submissions and decision-support documentation through analytical inputs and quantitative evidence
• Provide analytical inputs to support market entry assessments, expansion strategies and implementation planning
• Support implementation readiness and execution of approved initiatives by identifying operational dependencies, data requirements, delivery considerations and translating analysis into actionable requirements for cross-functional teams
• Evaluate operational models, products, technologies and solutions that enable growth and market expansion
• Prepare structured reports, presentations and management updates for executive and governance forums
• Ensure accuracy, consistency, traceability and version control of all data, models and analytical outputs, maintaining supporting documentation and evidence repositories for strategic initiatives
• Liaise and coordinate with Business Intelligence, Finance, Product, Operations, Compliance and other stakeholders to gather data, validate assumptions and support analytical and execution requirements
• Assist in preparing executive updates, progress reports and supporting analyses for strategic initiatives
• Build effective working relationships across internal stakeholders to enable effective data gathering, insight generation and execution support

Requirements

Qualification:

• Bachelor’s degree in Business, Economics, Finance, Statistics, Data Analytics, or a related field

Experience:

• 8-10 years’ experience in data analysis, market research, business analysis, financial analysis or strategy support
• Experience in a regulated industry (gaming, betting, financial services, telecoms or similar) is advantageous.
• Exposure to market research, competitor analysis or business intelligence environments is beneficial

Behavioural Competencies:

• Analytical Thinking
• Attention to Detail
• Problem Solving
• Commercial Awareness
• Structured Thinking
• Communication
• Stakeholder Collaboration
• Initiative & Ownership
• Resilience & Adaptability
• Integrity & Data Discipline

Technical Competencies:

• Market Research & Data Collection
• Competitor & Industry Analysis
• Financial Modelling Support
• Data Analysis & Insight Generation
• Feasibility Analysis Support
• Business Case Analytical Support
• Regulatory & Market Research
• Reporting & Data Visualisation